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FARMING FIT, FARMING SMART
When it comes to fixing joined-up problems, you need joined-up solutions. That’s exactly the kind of approach that is enabled by ISO standards. You can see the enabling role of standards in many situations, like the way we’re helping to advance the development of smart cities. Now, at the other end of the spectrum, we’re focusing on fields and food.
The fact is that farming has become very data-oriented. As both resources and margins are squeezed and climate change makes the weather less predictable, commercial farmers must collect, interpret and exchange increasing amounts of information to stay in business. But too often the various machines, sensors and software that they use don’t talk to each other very well. Addressing this interoperability challenge is just one area where ISO can help.
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